Free worksheet · Built Different Summit
Your Story Is the Active Ingredient
Get the Founder Story Formula, a free fill-in-the-blank worksheet that helps you turn your journey into content that builds trust.
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What’s inside
Everything you need to tell your story
01
The three ingredients
Your Base, your Active and your Result: the formula behind a founder story that connects.
02
Guided prompts
Questions for each ingredient, so you never start from a blank screen.
03
Fill-in templates
A 30–60 second reel, a caption and a short bio, all from one story.
04
Check before you post
A quick checklist to run every story through before you share it.
Hi, I’m Dayna
Chemist. Founder. Storyteller.
I’m a chemist and the founder of Derma Dayna. For years, the best thing I ever made sat in my bathroom cabinet. Today it’s the hero product of my brand, and telling that story has helped me win three pitch competitions and five figures in grants. This worksheet is the formula I use to tell it. Now it’s your turn.
3
pitch competition wins5 figures
in grants25+
years teaching